Excerpts from the cover story of Builder/Architect Magazine - February 2005
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With an official start date of 2000, J. Alan Homes would most certainly be considered a new company by industry standards. But as J. Alan Nash, the company’s founder and owner explains, “In many ways, this company has been in the planning for over 20 years.” Nash, a top-level corporate executive in the residential and commercial lock and entry systems industry for 20 years prior, always knew he’d own his own business some day. And as is the case with many successful entrepreneurs, when the timing was right, he used the experience he had garnered and the relationships he had formed in the corporate world as a springboard to his dream job—that of being a residential homebuilder. |
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One of the priorities that Nash stresses and a focal point about which his team members will confer, is the value of establishing relationships with clients to learn about their lifestyles, their desires and their expectations on the front end. As he says, “When we do our specifications, we go to the detail of putting in model numbers and we encourage clients to go to showrooms to inspect the products or to go online and take a look. I never want a client to come in at the end and find anything less than what they were expecting. We work with the client to tighten up our specifications to the point where there is no question in their mind as to what they are getting and no question in our minds as to what we’re providing.” Nash finds that this extra work on the front-end is often times what makes the difference between a satisfied client and a dissatisfied client, between a builder who is successful and one who is not.
In describing the homes built by J. Alan Homes, Nash characterizes them as being “Southern Living with an old world touch.” The price range of the homes located in gated and/or golf course communities is $500,000 to over one million. With an equal mix of spec and custom homes within the company’s portfolio, Nash expects J. Alan Homes to be actively building in the Chateau Elan and Edinburgh communities for years to come.
To read the article in its entirety, click here.